# FB-ADS-BRIEF — CPIE Waitlist (Facebook only)

**Date:** 2026-09-16  
**Brand:** Communal Passive Income Engines  
**Destination:** Waitlist first — `https://cpie-waitlist.pages.dev/`  
**Spend cap:** ≤$50 total test (user-authorized). **$0 spent until** Link auth + Meta Business login + public URL + payment method.  
**Placements:** **Facebook Feed + Facebook Reels ONLY.** Explicitly **exclude Instagram** (no IG Feed, Stories, Reels, Explore).  
**Never:** post as `@solarpunkcommie`; use apumutyala emails; income guarantees.

## Campaign setup (when Meta is ready)

| Field | Value |
|-------|--------|
| Objective | **Traffic** (landing page views) **or** **Leads** (if Instant Forms unused — prefer site waitlist form) |
| Optimization | Landing page views / link clicks to waitlist |
| Destination URL | `https://cpie-waitlist.pages.dev/?utm_source=facebook&utm_medium=paid&utm_campaign=cpie_waitlist_20260916` |
| Geo | United States |
| Age | 22–45 |
| Budget options | **A)** $20/day × ~2.5 days ≈ $50 · **B)** $50 **lifetime** over 3 days |
| Schedule | 2–3 day learning test, then pause and read CPL / CTR |
| Page | CPIE / ops Business Page (not personal; not solarpunkcommie) |

### Placements (manual)

- ✅ Facebook Feed  
- ✅ Facebook Reels  
- ❌ Instagram (all)  
- ❌ Audience Network (skip for brand-safety / control)  
- Prefer **manual placements** over Advantage+ that re-adds IG

### Audience (interests — carefully)

**Include (OR, narrow if CPM spikes):**

- Automation / business automation / Zapier-like tooling interest signals  
- Indie hacking / indie makers / no-code (Webflow, Bubble, Make — platform interests as available)  
- AI tools / ChatGPT / coding assistants (as Meta interest graph allows)  
- Cooperatives / worker cooperatives / solidarity economy — **use sparingly**; avoid anything hate-adjacent or conspiracy-coded  
- Socialism interest only if Meta offers clean “Democratic socialism / cooperatives” style topics — **drop** if graph mixes with extremist pages  

**Exclude:** get-rich-quick lookalikes, crypto-bro spam clusters if visible, competitors’ scammy “passive income” engagers when exclusion lists exist.

**Detailed targeting expansion:** OFF for first $50.

## Compliance (hard)

- No income guarantees; no “make $X/day”; no “passive income guaranteed.”  
- Prefer: **communal engines / shared tooling / honest agent playbooks.**  
- “Passive” only as “after setup, agents run the loop; you approve the rare calls.”  
- Landing page must match ad claims (this waitlist does).

---

## Ad set copy — 3 variants

### Ad 1 — Communal framing

**Primary text:**  
Tired of hustle threads that promise rivers of cash? Communal Passive Income Engines is shared tooling for people who already run agent Max accounts — playbooks and engines you can inspect with a crew, not a guru. Join the waitlist for honest updates on what we’re shipping (and what failed). No income guarantees.

**Headline:** Shared tooling. Honest engines.  
**Description:** Waitlist for CPIE updates — communal, not extractive.

### Ad 2 — Mechanism without hype

**Primary text:**  
If you already pay for a coding agent, the missing piece is usually the harness: checklists, clip loops, audits, ops patterns. CPIE packages those as communal engines for individuals and small co-ops. Get on the waitlist — we’ll email what actually shipped. Results vary. Tools, not miracles.

**Headline:** Engines for your agent stack  
**Description:** Liberation-native kits. Waitlist first.

### Ad 3 — Anti-scam contrast

**Primary text:**  
We won’t tell you you’ll clear $260/day. We will send straight notes on shared agent workflows, clip-to-earn kits, and audit tooling built for people — not corporate theater. Communal Passive Income Engines waitlist = updates + early access. Unsubscribe anytime.

**Headline:** No get-rich script. Real shared tools.  
**Description:** Join the CPIE waitlist for weekly engine notes.

**UTM tip:** append `&utm_content=ad1|ad2|ad3` per creative.

---

## Creative briefs — 3 static images (text-on-color OK)

CoS / designer: use GenerateImage (or Canva) from these specs. Safe zone: keep text inside center 80%. Size: 1080×1080 (Feed) + crop-aware 1080×1920 note for Reels cover if needed.

### Creative A — “Communal green”

- **Background:** Deep forest green (#1f6b45) with soft gold (#c4a035) sun circle top-right  
- **Text (large):** “Communal Passive Income Engines”  
- **Sub:** “Shared tooling for small crews”  
- **Footer pill:** “Join the waitlist”  
- **Avoid:** dollar rain, Lambos, “$ / day” numerals  
- **Mood:** solarpunk co-op poster, calm, legible sans

### Creative B — “Engine schematic”

- **Background:** Off-white (#f3f6f2) with simple line diagram of 3 linked nodes labeled “Goals → Agent loop → Human approve”  
- **Headline:** “Passive-ish. Honest.”  
- **Sub:** “Engines you can inspect”  
- **Corner mark:** “CPIE”  
- **Avoid:** rocket ships, “AI employee” stock smiles

### Creative C — “Anti-hype”

- **Background:** Charcoal (#152018)  
- **Struck-through line:** “Get rich quick” (red/muted strike)  
- **Bold replacement:** “Shared engines. Clear updates.”  
- **Bottom:** “Waitlist → communal tooling”  
- **Accent bar:** gold  
- **Avoid:** before/after wealth porn

---

## Success reads after ≤$50

| Signal | Good enough to iterate | Kill / pause |
|--------|------------------------|--------------|
| CTR (link) | ≥0.8% Feed | <0.4% with frequency >2 |
| CPC | Under ~$1.50 | Spiraling with no waitlist signups |
| Waitlist signups | ≥5–10 from $50 | Zero with healthy CTR → fix landing |
| Policy | No disapprovals | Rewrite if Meta flags income language |

## Out of scope this test

- Instagram  
- Direct Whop checkout as primary URL  
- Advantage+ budget above $50  
- Lookalike from <100 emails (too early)